The team
Willow Goulding
Head of TikTok Shop, Mr. Prime
The one who always asks for more work.
Willow was our youngest employee, and one we had to hire. Ask her what we can do for her and the answer is always the same: "more work to do". Her calendar is already full to the brim, every day.
She runs our TikTok Shop department, and she is growing both our Creator Agency Partner programme and our clients' TikTok sales, fast. She never accepts mediocrity, in her own work or anyone else's.
What Willow runs
On your account.
- 01TikTok Shop for every client: shop set-up, creators, content, LIVE and ads
- 02Our TikTok Shop Creator Agency Partner programme and its network of creators
- 03The TikTok team, and the standard it works to
How Willow works
A machine
A diary full from first thing to last, and still asking for more.
No mediocrity
If a video, a creator brief or a result is only fine, she sends it back.
TikTok native
Growing brands on TikTok Shop since 2022, with her own four-pillar approach.
Background
Before Mr. Prime, and alongside it.
Willow has grown brands on TikTok Shop since 2022, across every category and budget, from shops starting from scratch to brands breaking through a plateau.
Her four-pillar approach brings creators, content, LIVE and ads together, so a shop sells every day, not just when one video goes viral.
When she is not on TikTok, she is at the gym or out walking the dog.
The rest of the team
One team, on every account.
Robert PrimeCEO and co-founderThe one who takes the business somewhere new.
Loran SimonCo-founder and Head of FinanceThe unsung hero.
Atouka TsochataridisGrowth DirectorThe one who overdelivers. Every time.
Stephen HarrisonAccount DirectorThe organised machine.
Tsvetomira VachevaAccount ExecutiveThe quiet strategist.