The team
Tsvetomira Vacheva (Mira)
Account Executive, Mr. Prime
The quiet strategist.
Mira is the quiet strategist. She says in ten words what others need fifty for, and the ten are usually the right ones.
She is relatively new to the team and has already brought something rare to it: composure, calm and clear strategic thinking, especially when an account is under pressure.
What Mira runs
On your account.
- 01Amazon strategy for her accounts: launches, advertising, listings and conversion
- 02Profit and loss thinking on every decision, product by product
- 03Brand positioning, so products stand out in crowded categories
How Mira works
Says less, means more
Short, exact and calm. Clients and colleagues listen when she speaks.
A brand builder
More than ten years at leading consumer goods companies: brand strategy, launches, market expansion.
Data and taste
She pairs the numbers with a strong eye for branding.
Background
Before Mr. Prime, and alongside it.
Mira spent more than ten years in brand building at leading consumer goods companies, working on brand strategy, product launches and market expansion.
On Amazon she has scaled several seven-figure brands across the US, UK and EU, owning the profit and loss, launches, advertising, listing optimisation and conversion.
The rest of the team
One team, on every account.
Robert PrimeCEO and co-founderThe one who takes the business somewhere new.
Loran SimonCo-founder and Head of FinanceThe unsung hero.
Atouka TsochataridisGrowth DirectorThe one who overdelivers. Every time.
Stephen HarrisonAccount DirectorThe organised machine.
Willow GouldingHead of TikTok ShopThe one who always asks for more work.