Who you work with
The leadership team.
Six leaders with very different strengths, and a wider team of specialists behind them. Nobody hands you to a junior after the sale.
- 6
- Leaders at the top of the business
- 100+
- Years of combined business leadership
- 25+
- Business exits across our leaders
- 1
- Team on every account, from the first call

Robert Prime
CEO and co-founder
The one who takes the business somewhere new.
Has built and sold businesses since 1999. Takes Mr. Prime into new channels and AI, and sets the strategy for every client.
Meet Robert
Loran Simon
Co-founder and Head of Finance
The unsung hero.
Runs finance, staffing, training and outreach behind the scenes, so everyone else can do their job.
Meet Loran
Atouka Tsochataridis
Growth Director
The one who overdelivers. Every time.
A former officer with high standards. Runs growth across the client book and is on WhatsApp with clients at all hours.
Meet Atouka
Stephen Harrison (Steve)
Account Director
The organised machine.
Fourteen years a police officer, then his own Amazon brands. Now runs more client accounts than anyone, meticulously.
Meet Steve
Willow Goulding
Head of TikTok Shop
The one who always asks for more work.
Our youngest hire and the busiest diary in the building. Runs TikTok Shop and our Creator Agency Partner programme.
Meet Willow
Tsvetomira Vacheva (Mira)
Account Executive
The quiet strategist.
Ten years building brands at leading consumer goods companies, then seven-figure brands on Amazon.
Meet Mira