Innovation.
Why do we have 20-year Supply Chain Veterans sitting next to Gen-Z TikTok Natives? Because to win in modern commerce, you need both
Operational Rigor and Creative Chaos.
Robert Prime
As a Co-Founder of MrPrime.com, Rob has 12 Exits & 22 Years Experience. Dedicated to simplifying Amazon strategy for all, from start-ups to giants, he's consistently delivered strong ROI and scaled businesses. Also a co-owner of the UK's top book review site, LoveReading, his proudest achievement is his cherished family.
Background
Executive Summary
A highly driven growth hacker with a notable emphasis on strategy in e-commerce, SEO, and Amazon. With a history of turning visionary ideas into lucrative ventures, Robert has consistently demonstrated the ability to scale businesses and achieve successful exits across various sectors.
Personal Biography
At the heart of each venture lies Robert's passion for innovation and growth hacking, particularly within e-commerce, shopify, scaling globally, SEO, and Amazon strategies. With over two decades of experience, he has honed his skills to identify market opportunities and leverage them to build and scale businesses in health care, home, seasonal, and gifting niches.
Business Achievements
Lead Generation and Brokerage
Founded and scaled the UK's largest loan and mortgage lead generation websites from my bedroom in 1999, culminating in a sale to Click Insurance with a significant revenue share agreement. Ranking top globally for keywords like “loans” and generating over 400 financial leads per day.
Went on to build a 20 person life insurance business in Scotland and a remortgage brokerage.
Business Growth
Transformed Brazen Gaming Chairs from £1m to £5m in sales within 18 months. Grew UpDownDesk.com.au from £20k to £400k monthly revenue in 2 years (I co owned it). Expanded LoveReading.co.uk to become the UK's leading book recommendation platform (co own it) Increased Brush Baby's Amazon sales from £1k to over £100k per month in just over 2 years.
Strategic Exits
Bought and built Remortgage.com, achieving a high six-figure exit from lead gen. Acquired and built Telematics.com, later selling to Lexus Nexus for a high six-figure sum. Launched and sold UltimateGameChair.com which was a gaming chair affiliate site and other niche sites for substantial six-figure sums.
Built two amazon businesses which scaled globally in skincare and sports, selling one for 7 figures after 18 months.
Consulting Excellence
Provided Amazon strategy consultation for Dragons' Den entrepreneurs, Canon, and other large corporates. Currently spearheads MrPrime.com, leading a team of 20 and driving rapid business growth.
Unique Value Proposition
An unparalleled track record of identifying, scaling, and exiting businesses across various niches, expanding and selling globally. Expertise in leveraging digital marketing, SEO, and Amazon to drive significant revenue growth and market dominance.
Growth Goals and Partnership Model
Eager to collaborate with businesses in targeted niches, offering a wealth of growth hacking expertise in exchange for a profit share and retainer model. Aiming to employ proven strategies to scale operations, increase market share, and enhance profitability.
Loran Simon
Born in India to English parents, Loran possesses a rich heritage of creativity and enterprise. Influenced by family values, he previously operated a successful sales company across Europe. Passionate about cinema, travel, and mentoring, he's committed to making a difference. With two decades in business, he blends creativity and psychology in marketing, driving growth and fostering relationships. A proud father and husband, he believes in the transformative power of collaboration.
Stephen Harrison
Account Director Hi I'm Steve, the Account Director at MrPrime, selling on Amazon since 2017. I focus on scaling businesses, from startups to established brands, finding growth opportunities that boost efficiency and profits! Out of work, I'm at the gym or growing brands on Amazon.
Atouka Tsochataridis
Meet Atouka — a powerhouse in the Amazon game. With over six years of hands-on experience, he’s mastered everything from the A9 algorithm to market research and data analytics. He’s worked with major brands, built trust with a 95% client retention rate, and consistently delivered scalable growth. Whether it’s taking a startup from $0 to $75K in the first month or pushing established brands past seven figures, Atouka knows exactly how to win on Amazon — and he makes it look easy.
Willow Goulding
TikTok Shop Brand Manager Hi, I’m Willow, the TikTok Shop Brand Manager at MrPrime. I've been growing brands on TikTok Shop for three years, helping businesses scale and drive real results. Whether you're starting from scratch or breaking through a plateau, I work with brands across all categories and budgets to unlock TikTok's potential. My bespoke 4-pillar approach gives your brand the edge it needs on this fast-moving platform. When I'm not conquering TikTok, you'll find me at the gym or out walking the dog.
Tsvetomira Vacheva
Amazon Account Manager Mira combines 10+ years in brand building with deep Amazon expertise. She started in leading CPG companies, working on brand strategy, product launches, and market expansion. Later on, she joined the Amazon space, scaling multiple 7-figure brands across the US, UK, and EU — covering everything from P&L ownership and launches to PPC, listing optimisation, and conversion. She blends data-driven thinking with a strong eye for branding, helping products stand out and grow in competitive markets.
Why we plant trees
At MrPrime, we think it is important to take care of the planet. Not just to offset our CO2 emissions, but also to contribute to the regrowing of wildlife habitats and raising awareness.
Being an online company, we wanted to make our website CO2 neutral and a positive contribution while involving our clients in the process. That is why we will plant one tree each month for each of our clients, and we plant enough trees each month to offset all of our employees CO2.
Visit our forest here https://tree-nation.com/profile/impact/simon-and-prime-group
A Band of Brothers
At MrPrime, we want to help those in need in our community. Our founder volunteers 10 hours per month with A Band of Brothers, an award-winning charity helping young men grow and develop, improving their lives and the communities they live in. MrPrime also makes a monthly donation to the charity.
abandofbrothers (ABOB) works with young men involved in the criminal justice system. The young men who complete the ‘Quest for Community’ programme achieve; with 80% of participants either going on to not reoffend or reporting a much lower severity in their offending behaviour.
We are delighted to announce that, as of 18 September 2023, we have been accredited as a Living Wage Employer by the Living Wage Foundation.
