"I would certainly recommend Rob to anyone" - Touker Sulyeman Brands

Robert Prime


As a Co-Founder of MrPrime.com, Rob has 22 years in eCommerce, successfully building and selling 12 diverse businesses. Dedicated to simplifying Amazon strategy for all, from start-ups to giants, he's consistently delivered strong ROI and scaled businesses. Also a co-owner of the UK's top book review site, LoveReading, his proudest achievement is his cherished family.


Executive Summary

A highly driven growth hacker with a notable emphasis on strategy in e-commerce, SEO, and Amazon. With a history of turning visionary ideas into lucrative ventures, Robert has consistently demonstrated the ability to scale businesses and achieve successful exits across various sectors.

Personal Biography

At the heart of each venture lies Robert's passion for innovation and growth hacking, particularly within e-commerce, shopify, scaling globally, SEO, and Amazon strategies. With over two decades of experience, he has honed his skills to identify market opportunities and leverage them to build and scale businesses in health care, home, seasonal, and gifting niches.

Business Achievements

Lead Generation and Brokerage

Founded and scaled the UK's largest loan and mortgage lead generation websites from my bedroom in 1999, culminating in a sale to Click Insurance with a significant revenue share agreement. Ranking top globally for keywords like “loans” and generating over 400 financial leads per day.

Went on to build a 20 person life insurance business in Scotland and a remortgage brokerage.

Business Growth

Transformed Brazen Gaming Chairs from £1m to £5m in sales within 18 months. Grew UpDownDesk.com.au from £20k to £400k monthly revenue in 2 years (I co owned it). Expanded LoveReading.co.uk to become the UK's leading book recommendation platform (co own it) Increased Brush Baby's Amazon sales from £1k to over £100k per month in just over 2 years.

Strategic Exits

Bought and built Remortgage.com, achieving a high six-figure exit from lead gen. Acquired and built Telematics.com, later selling to Lexus Nexus for a high six-figure sum. Launched and sold UltimateGameChair.com which was a gaming chair affiliate site and other niche sites for substantial six-figure sums.

Built two amazon businesses which scaled globally in skincare and sports, selling one for 7 figures after 18 months.

Consulting Excellence

Provided Amazon strategy consultation for Dragons' Den entrepreneurs, Canon, and other large corporates. Currently spearheads MrPrime.com, leading a team of 20 and driving rapid business growth.

Unique Value Proposition

Unique Value Proposition

An unparalleled track record of identifying, scaling, and exiting businesses across various niches, expanding and selling globally. Expertise in leveraging digital marketing, SEO, and Amazon to drive significant revenue growth and market dominance.

Growth Goals and Partnership Model

Growth Goals and Partnership Model

Eager to collaborate with businesses in targeted niches, offering a wealth of growth hacking expertise in exchange for a profit share and retainer model. Aiming to employ proven strategies to scale operations, increase market share, and enhance profitability.

Loran Simon


Born in India to English parents, Loran possesses a rich heritage of creativity and enterprise. Influenced by family values, he previously operated a successful sales company across Europe. Passionate about cinema, travel, and mentoring, he's committed to making a difference. With two decades in business, he blends creativity and psychology in marketing, driving growth and fostering relationships. A proud father and husband, he believes in the transformative power of collaboration.

Leadership Team

Robert Prime


Loran Simon


Becky Jest

Branding Director

Stephen Harrison

Amazon Account Manager

James Kerrison

Amazon Account Manager

Why we plant trees

At MrPrime, we think it is important to take care of the planet. Not just to offset our CO2 emissions, but also to contribute to the regrowing of wildlife habitats and raising awareness.

Being an online company, we wanted to make our website CO2 neutral and a positive contribution while involving our clients in the process. That is why we will plant one tree each month for each of our clients, and we plant enough trees each month to offset all of our employees CO2.
Visit our forest here https://tree-nation.com/profile/impact/simon-and-prime-group

A Band of Brothers

At MrPrime, we want to help those in need in our community. Our founder volunteers 10 hours per month with A Band of Brothers, an award-winning charity helping young men grow and develop, improving their lives and the communities they live in. MrPrime also makes a monthly donation to the charity.

abandofbrothers (ABOB) works with young men involved in the criminal justice system. The young men who complete the ‘Quest for Community’ programme achieve; with 80% of participants either going on to not reoffend or reporting a much lower severity in their offending behaviour.

We are delighted to announce that, as of 18 September 2023, we have been accredited as a Living Wage Employer by the Living Wage Foundation.

Ads certified.

Our Amazon Ads team has demonstrated their proficiency in Amazon’s sponsored ads with an emphasis on retail readiness, sponsored ad strategy and campaign optimisation. Our marketing professionals are certified to use Amazon Ads sponsored ads via the advertising console and Seller Central.

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