Our Team

Robert Prime
As a Co-Founder of MrPrime.com, Rob has 22 years in eCommerce, successfully building and selling 12 diverse businesses. Dedicated to simplifying Amazon strategy for all, from start-ups to giants, he's consistently delivered strong ROI and scaled businesses. Also a co-owner of the UK's top book review site, LoveReading, his proudest achievement is his cherished family.

Loran Simon
Born in India to English parents, Loran possesses a rich heritage of creativity and enterprise. Influenced by family values, he previously operated a successful sales company across Europe. Passionate about cinema, travel, and mentoring, he's committed to making a difference. With two decades in business, he blends creativity and psychology in marketing, driving growth and fostering relationships. A proud father and husband, he believes in the transformative power of collaboration.

Why we plant trees
At MrPrime, we think it is important to take care of the planet. Not just to offset our CO2 emissions, but also to contribute to the regrowing of wildlife habitats and raising awareness.
Being an online company, we wanted to make our website CO2 neutral and a positive contribution while involving our clients in the process. That is why we will plant one tree each month for each of our clients, and we plant enough trees each month to offset all of our employees CO2.
Visit our forest here https://tree-nation.com/profile/impact/simon-and-prime-group

A Band of Brothers
At MrPrime, we want to help those in need in our community. Our founder volunteers 10 hours per month with A Band of Brothers, an award-winning charity helping young men grow and develop, improving their lives and the communities they live in. MrPrime also makes a monthly donation to the charity.
abandofbrothers (ABOB) works with young men involved in the criminal justice system. The young men who complete the ‘Quest for Community’ programme achieve; with 80% of participants either going on to not reoffend or reporting a much lower severity in their offending behaviour.

We are delighted to announce that, as of 18 September 2023, we have been accredited as a Living Wage Employer by the Living Wage Foundation.