Shopify and AI search
Be the answer,not a link.
Shoppers now ask an assistant and buy what it recommends. We grow your Shopify store alongside the marketplaces, and structure your products and content so ChatGPT, Perplexity, Copilot, Google and Amazon's Rufus choose them.
Shopify, Google, ChatGPT, Perplexity, Copilot and Rufus · One catalogue, every channel
- 60%
- More likely to complete a purchase: Amazon's figure for shoppers who used Rufus (October 2025)
- £350k
- A month at UpDownDesk.com.au, the Shopify store Robert co-owned, grown from £12k on Shopify alone before he exited
- 6+
- Shopify businesses Robert has built and exited
- Ann Summers
- Future plc
- Bare by Vogue
- Fabuwellness
- Tough Glove
- Signature Packaging
- Wood Finishes Direct
- ProDog
- EziDrops
The shift
Search is turning into answers. Most product pages aren't written for it.
An assistant doesn’t show ten blue links. It reads your product data, reviews and pages, then names a few products. If yours aren’t understood, they aren’t named.
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Ask
Shoppers ask, then buy
Amazon reported in October 2025 that shoppers who used Rufus were 60% more likely to buy.
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Read
Assistants read your data
Titles, attributes, reviews and plain answers decide whether an assistant can match your product.
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Own
Your store is your margin
Every sale on your own store keeps the marketplace’s cut, and a customer you can sell to again.
What we run
Your store, your data, every assistant.
We treat your Shopify store as the source of truth for every channel, and make it the clearest, best-structured answer to the questions your customers ask.
Shopify growth
One catalogue, every channel
AI search optimisation (AEO)
Amazon Rufus readiness
Run the free auditContent that gets cited
Measured on profit
How we start
The first 90 days.
We fix what assistants and shoppers can’t read first, then build the content and offers that make you the answer.
- Week 1
Readiness audit
Your store, feed and listings checked against what assistants and Google need, with the profit of each channel mapped.
- Weeks 2 to 4
Fix the data
Attributes, structured data, feeds and product pages corrected, and AI channels switched on and checked.
- Months 2 and 3
Answer the questions
Answer-first product content, FAQs and guides built around the questions your customers ask assistants.
- Every month after
Measure and compound
AI referrals, rankings and store margin tracked, and the next set of questions answered.
The numbers we run it on
Visibility is only worth what it earns.
We track whether assistants and search engines find you, and what those visits are worth after costs.
Free toolAI Shopping Readiness AuditA free check of how well your Amazon listings answer the questions shoppers ask Amazon's assistant.Open it- Contribution per order
Order value excl. VAT − product, shipping, payment and marketing costWhat a store sale leaves you. The number we grow.- AI referral share
Sessions from assistants ÷ all sessionsHow often ChatGPT, Perplexity, Copilot and others send shoppers to you.- Catalogue completeness
Required attributes filled ÷ attributes requiredAssistants and Merchant Center can only match what your data describes.- Repeat rate
Customers who buy again in 12 months ÷ all customersThe margin a marketplace never lets you keep.
Proof
We practise it on ourselves first.
On our own stores first, then for clients. This website is built the same way: every guide answers first, names its author and reviewer, cites dated sources, and ships an llms.txt and a full-text file so assistants can read it. Client results will appear here with their permission.
Store build117+ manufacturers
One store for Belux, Georgia’s leading home retailer: thousands of SKUs with prices kept in sync across suppliers, every regional payment method, and instalment plans built into checkout. Add-to-cart rates rose after launch.
Robert's own Shopify store£12k → £350k
A month in sales at UpDownDesk.com.au, which Robert co-owned and grew on Shopify alone before he exited. One of more than six Shopify businesses he has built and sold.
Is it for you
Is this the right work for your store?
We grow stores that already sell. If yours needs something else first, the free audit will say so.
A good fit if
- You sell on Amazon or TikTok Shop and want your own store to keep more of the margin.
- Your catalogue needs cleaning up, so every channel and every assistant says the same thing about each product.
- You want to be the product ChatGPT, Perplexity, Google and Rufus name when shoppers ask.
- You judge growth on profit per order, not on traffic.
Not the right fit if
- You need a brand-new store designed from scratch. We grow existing stores; a full rebuild is scoped separately after the audit.
- You want a quick ranking trick. Assistants reward complete data and honest answers, which takes months, not days.
Who runs it
Built by someone who has done it with his own money.
Robert Prime sets the strategy. Steve Harrison runs the account day to day, Atouka Tsochataridis drives the growth, and Loran Simon keeps the numbers honest, with our Amazon and TikTok Shop teams working from the same catalogue.
The one who takes the business somewhere new.
Robert Prime
CEO and co-founder
Robert has built and run Shopify stores with his own stock and his own money. He co-owned UpDownDesk.com.au and grew it on Shopify alone from £12k to £350k a month before he exited, one of more than six Shopify businesses he has built and sold.
He reads your store the way a buyer would: what each order leaves after product, shipping, payment and marketing, how many customers come back, and what would make the business worth more when you come to sell it.
- 6+
- Shopify businesses Robert has built and exited
- 1999
- Building and selling online businesses since
- 4
- Channels fed from one catalogue: your store, Google, Amazon and TikTok Shop
Alongside Robert
Stephen Harrison
Account Director
Fourteen years a police officer, then his own Amazon brands. Now runs more client accounts than anyone, meticulously.
Atouka Tsochataridis
Growth Director
A former soldier who overdelivers every time. Runs growth across the client book and is on WhatsApp with clients at all hours.
Loran Simon
Co-founder and Head of Finance
The unsung hero. Runs finance, staffing, training and outreach behind the scenes, so everyone else can do their job.
Questions
Before you book.
What is AI search optimisation (AEO)?
Answer engine optimisation, or AEO, is the work of making your products and content the ones AI assistants such as ChatGPT, Perplexity, Microsoft Copilot, Google’s AI features and Amazon’s Rufus understand, trust and recommend. In practice it means complete product data, structured data, clear answers to real shopper questions, credible reviews and sources.
Can my Shopify products appear in ChatGPT?
Shopify says its Agentic Storefronts, announced in its Winter ‘26 Edition, help brands on Shopify get discovered on AI platforms such as ChatGPT, Perplexity and Microsoft Copilot, set up from the Shopify admin. Whether your products are chosen depends on the quality of your product data and content, which is the work we do.
Is AEO different from SEO?
It builds on SEO. Search engines rank pages; assistants pick answers and products. Both need a fast, well-structured site, but AEO puts more weight on complete product attributes, plain answers to specific questions, and sources an assistant can trust.
Do you build Shopify stores?
We grow and optimise existing Shopify stores and manage them alongside your marketplaces. For a full rebuild we scope the work after a Profit Audit.
How long before assistants recommend my products?
Nobody can promise a date: the assistants decide what to recommend. We fix your product data in the first month and build answer-first content in months two and three, then track AI referrals every month, so you can see whether it is working.
Can you run my store alongside my Amazon and TikTok Shop accounts?
Yes, and that is how we prefer to work. One catalogue feeds your store, Google Merchant Center, Amazon and TikTok Shop, so prices, stock and product details stay the same everywhere, and one report shows what each channel makes.
How do you measure AI search?
We track sessions referred by AI assistants in your analytics, your visibility for the questions that matter, and the contribution those visits produce, alongside Search Console and Bing Webmaster data.
Sources for the figures on this page
- Introducing Shopify Agentic Storefronts: Sell your products everywhere AI conversations happen, Shopify. Checked 2 October 2026.
- Amazon.com announces third quarter results (Rufus), Amazon Investor Relations. Checked 30 September 2026.
- Meet Alexa for Shopping, your personalized, agentic AI assistant on Amazon, About Amazon. Checked 30 September 2026.
The commerce flywheel
One team. Four channels. One P&L.
TikTok creates demand. Amazon converts it. Shopify keeps the customer. AI search makes you the answer. We run all four as one plan, against one P&L.
See how the flywheel worksFind out if assistants can see your products.
One call with Robert Prime and the team. We show you the three changes most likely to add net profit in the next 90 days, in writing, yours to keep.