Amazon UK
Ultrimax Coatings
The first four months of our work on the account
+325%
The numbers
- Sales, first four months
- +325%
- Average order value
- +127%
- Cost per sale
- −43%
- Advertising cost of sale, from 20% to 9%
- −55%
Source: Amazon Ads and Seller Central reporting for the account, months 1 to 4. How we measure.
An established business meeting a new kind of buyer
Ultrimax has been in business since 1973, with long-standing customers in paint shops for its TPS4 Total Paint Shop Support range. But the way new customers buy these products was changing, and newer competitors were selling well on Amazon.
Ultrimax had listed its products and built an Amazon store itself, yet sales stayed modest next to its traditional channels. If its products were not visible in Amazon searches, buyers simply could not find them.
One catalogue, worked through in order
With more than 2,000 products, doing everything at once was never the answer. We ranked the catalogue by likely return, started with the best opportunities, and gave each product better imagery, A+ content and keywords before putting advertising behind it.
Four months on
Sales grew 325%. Average order value rose 127%, which meant fewer, larger orders to pick and ship, cost per sale fell 43%, and advertising cost of sale fell from 20% to 9%. By then Ultrimax ranked highly for its own product names and for the wider searches that bring in new customers.
What we did
Ultrimax had listed its products and built an Amazon store itself before coming to us.
- PrioritisePicked the first products to work on from a catalogue of more than 2,000, by the return each was likely to bring.
- ListingsGave those products new imagery, A+ content and descriptions built around the keywords buyers use.
- AdsRebuilt pay-per-click to drive sales to products buyers had not been finding, and tuned it for return.
- OngoingWorked through the rest of the range in order, optimising and promoting each product in turn.
“MrPrime are very easy to deal with, good communicators and very transparent on how things work.”
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