Amazon
SIPGOOD
The first three months of a new brand on Amazon
+1,200%
The numbers
- Sessions
- +1,200%
- On page one for the primary search term
- #2
- Advertising cost of sale
- −60%
- Rank in the Flavored Water category
- #13
Source: Amazon search results, category ranking and Seller Central reporting for the account, first three months. How we measure.
A new brand against the giants
SIPGOOD makes natural infusion water drops: a way to flavour water without the sugar. It entered a market dominated by some of the biggest names in drinks, as a brand nobody on Amazon had heard of.
To succeed it had to make a strong first impression, rank for the searches that matter and sell steadily, while keeping costs under control.
Three months to page one
We planned the launch around the gaps the research found, built listings for search, and put paid traffic behind the keywords most likely to convert. Every campaign was then tuned continuously.
Within three months sessions had grown 1,200%, sales were doubling month on month, and SIPGOOD sat at position 2 on page one for its primary search term and 13th in the Flavored Water category. Advertising cost of sale fell 60%, and the unit session percentage ran above 10%.
What we did
Jay Orlean-Taub brought us in to launch the brand on Amazon from a standing start.
- ResearchMapped the competition and the gaps in a market led by long-established drinks brands, then built a launch plan around them.
- ListingsWrote keyword-rich listings so the brand could be found for the searches its buyers already make.
- AdsLaunched detailed pay-per-click campaigns on high-converting keywords, prioritising the placements that build visibility and sales.
- TuningWatched every campaign closely and adjusted it continuously to raise click-through and bring advertising cost of sale down.
“Gabriel & the team at MR PRIME have been essential to getting our Amazon businesses set up & firing. Their knowledge & experience has been invaluable during the process, operating with a real ownership mindset. We have been extremely impressed with the results they have delivered & the shared ambition they hold for our business. We are excited for what our future holds working together.”
Jay Orlean-TaubSIPGOODWant the same look at your account?
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