Amazon UK (Vendor Central)
Rapport Home Furnishing
January to August 2026, against the same months of 2025
+16%
The numbers
- Units sold per product page view
- +16%
- Units shipped, from 7.5% fewer page views
- +7.1%
- July 2026, against July 2025
- +101%
- Months in a row ahead of 2025, March to July
- 5
Source: Amazon Vendor Central data, January to August 2026 against the same months of 2025.
Five months in a row ahead of the prior year
March to July 2026 each beat the same month of 2025: March up 3.8%, April 2.4%, May 5.5%, June 8.5% and July 100.6%. Coming off a first quarter that was down year on year, that is a clear turn in the trend.
More units sold from less traffic
Units shipped rose 7.1% while glance views fell 7.5%, so units sold per product page view rose 16%.
The account is getting more sales from a smaller audience. That is what listing and content work is meant to deliver, and it is not something advertising spend can buy.
What we did
We have worked with Rapport since 31 July 2025.
- Aug 2025Put the Brand Story live and got A+ content approved for the duvet sets.
- Aug–Oct 2025Split-tested titles on six products from 30 and 31 August, then titles, bullet points and images in October.
- Oct 2025Recovered every shortage claim we filed with Amazon, paid in full.
- Oct 2025New thumbnails for the throws and blankets, and 15 Dakota Stripe products set up.
- Early 2026Paused advertising on the weakest Born to Run products and moved the spend to better performers.
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