Amazon US
Panier des Sens
Three months of peak season, late 2024
+31.7%
The numbers
- Hand cream revenue
- +31.7%
- Account revenue
- +18.4%
- Page views
- +36%
- Unit session percentage, held through peak
- 12.08%
Source: Amazon Seller Central reporting for the account, three months of peak season, late 2024. How we measure.
A French brand in a crowded US market
Panier des Sens is a French natural skincare brand inspired by Provence, best known for its hand creams, body lotions and soaps. It has a strong name in Europe and is building one in the United States.
The US market for these products is crowded with established brands, and buyers there want natural products they can trust. The brand needed to stand out, be found and convert, against both American and international competitors.
Built for the peak
The work centred on the end of 2024, the busiest season for the range. We tightened the advertising, rebuilt the product pages around what buyers search for, and sharpened the visuals so the brand’s quality showed at thumbnail size.
Over those three months hand cream revenue grew 31.7%, account revenue 18.4% and page views 36%, while the account held a unit session percentage of 12.08%: roughly one unit ordered for every eight visits, in the most competitive weeks of the year.
What we did
We worked on the account through the end of 2024, the brand's key season.
- AuditAudited the account and researched the US market to find where the brand could stand apart: natural ingredients and French heritage, with a modern feel.
- ListingsRewrote titles and descriptions around the searches that convert, improved product images, and built premium A+ content and a brand story.
- AdsRebuilt the campaign structure around high-converting keywords, then watched and adjusted it continuously to bring advertising cost of sale down.
- PeakFocused the hand cream range on the end-of-year peak, adjusting ads and listings as weekly sales and customer behaviour came in.
“We had the pleasure of working with MrPrime on the development of our hand cream product category on Amazon. This collaboration was particularly focused on the end of 2024, a key seasonal period for our products. Mr Prime brought real expertise to the table, helping us optimize our ad structure, enhance our product pages, and refine our visuals to better align with consumer expectations. Their strategic approach and attention to detail directly contributed to a notable increase in performance during our peak season.”
Salomé SigrondePanier des SensWant the same look at your account?
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