Amazon UK
NotNiceThings
January to August 2026, against the same months of 2025
+318%
The numbers
- Personalised prints
- +318%
- Personalised Portraits for Dad
- +267%
- Average order value
- +41%
- Units to pick, pack and ship, for comparable revenue
- −31%
Source: Amazon Selling Partner data, January to August 2026 against the same months of 2025. How we measure.
From £4 cards to £25 prints
NotNiceThings launched its personalised AI portrait prints just before Father’s Day 2025, and they now carry the account. Print revenue grew 318%. Personalised Portraits for Dad grew 267% and is now the biggest product on the account by a wide margin; the Royal Pet Portrait is up 208%.
Three further prints launched this year from no prior sales.
Better revenue, not just more of it
Average order value rose 41%. The account now makes comparable revenue from 31% fewer units: about 13,000 fewer to print, pick, pack and ship. On a fulfilment-heavy, low-ticket account, that is a material improvement in the quality of the revenue.
How it started, in 2022
When we started in 2022, NotNiceThings had listed its cards and built an Amazon store itself, but sold far more through its own website. The listings lacked the visual quality that ranks, and its early advertising cost too much to keep running.
We gave every photo and A+ panel one design theme, added the selling points and keywords that answer buyers’ questions before they ask, and rebuilt the advertising and ranking work in time for Christmas. Within three months, advertising cost of sale fell 43%, cost per sale fell 25%, impressions rose 370% and customer reviews 320%.
What we did
We have worked with NotNiceThings since 2022.
- May 2026Pushed advertising hard on the Father’s Day cards.
- May 2026Advised adding the new sports portrait to the existing portrait family, so it shared that family’s traffic and reviews.
- Jul 2026Rewrote 10 portrait and print listings, including Portraits for Dad and the Royal Pet Portrait: titles, bullets, backend keywords and descriptions. All 10 are live.
- Jul 2026Split look-alike listings so they stopped competing for the same searches, fixed two listings showing the wrong product copy, and removed ‘canvas’ and licensed brand names.
“The team have been great at identifying trends, learning the market we operate within and generating exposure/sales through effective marketing and other strategies. I would definitely recommend them.”
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