Amazon UK
House of Display
The first four months of a new brand on Amazon
16×
The numbers
- Impressions, month 1 to month 4
- 16×
- Conversion rate, month 1 to month 4
- +30%
- Return on ad spend, first three months
- +100%
- On page one for the main keyword, for one product
- #2
Source: Amazon Seller Central and Amazon Ads reporting for the account, months 1 to 4. How we measure.
A new brand with a clear route to market
House of Display supplies premium display hardware: snap frames, pavement signs and whiteboards for a wide range of businesses. The team saw Amazon as a direct route to the people who buy those products, and wanted a new brand there that buyers would find straight away.
Launched as a range, not one product at a time
We started with the groundwork that protects a brand on Amazon, then built the first 60 listings together, each with full imagery, A+ content and keywords. The range went live with pay-per-click behind it from day one.
From there we kept adding 20 new listings a month while working through the existing range, product by product.
The first four months
Impressions grew 16-fold from month 1 to month 4, and conversion rose 30%. Advertising returned 3.5 times its cost in the first month and doubled that return within three months, and one product reached position 2 on page one for its main keyword.
By then House of Display ranked highly for its own product names and for the wider searches that bring new customers.
What we did
House of Display came to us to launch a brand new Amazon brand.
- BrandCompleted Brand Registry and trademarks, then designed the brand’s Amazon Store.
- ResearchAnalysed the market: who buys display hardware on Amazon, what they search for and who they buy it from.
- ListingsBuilt the first 60 listings together: main and thumbnail images, descriptions, video, A+ content and keywords, front end and back end.
- AdsLaunched the range with an aggressive pay-per-click programme, then tuned it for return.
- OngoingAdded 20 new listings a month, and worked through the range in order with ranking and advertising work on each product.
“MrPrime.com has been a valuable partner to us in getting us selling on Amazon. Sales have grown month on month as we have become more established. They are knowledgeable on all things Amazon, are proactive, accountable and are good people to work with.”
Chloe DixonOwner, House of DisplayWant the same look at your account?
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