Amazon US
Freja Svendsen
The first three months of our work on the account
−61%
The numbers
- Advertising cost of sale, within month 1
- −35%
- Organic sales, in month 1
- +50%
- Advertising sales, in three months
- +25%
- Conversion rate on the top-selling products
- +100%
Source: Amazon Ads and Seller Central reporting for the account, months 1 to 3. How we measure.
A crowded market and an expensive start
Freja Svendsen makes minimalist aluminium wallets in a range of popular and trending designs for the US market, where large, established sellers dominate.
Before working with us, the brand was paying a high advertising cost of sale for low organic rankings and sales. The goal was to bring advertising down to a profitable margin first, then grow sales and profit.
Let the data pick the designs
Rather than guess which designs would sell, we put new designs onto one central listing and let conversion and sales decide. Only the winners went into FBA. For an overseas seller that is the most efficient model, and it is data-led from the first order.
The best search terms got dedicated campaigns and a place in the listing copy, so paid and organic ranking strengthened each other.
Three months on
Advertising cost of sale fell 35% within the first month, and organic sales rose more than 50% in that month alone. Within three months advertising sales were up more than 25%, cost per sale was down 61%, and conversion on the top-selling products had doubled.
What we did
Freja Svendsen sells from overseas into the US marketplace.
- TestingPut new designs onto one central listing, so the designs with the best conversion and sales showed themselves quickly.
- StockSent only the proven designs into FBA, the most efficient model for an overseas seller.
- SearchFound the highest-converting search terms and gave each its own pay-per-click campaign.
- ListingsWorked the same terms into the listings, so advertising and organic ranking pulled together and compound over time.
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