Amazon UK
Deflecto Europe
January to August 2026, against the same months of 2025
+50.4%
The numbers
- Revenue, year on year
- +50.4%
- Conversion rate
- +31%
- Sessions: the growth came from converting
- +6.8%
- August, against August 2025
- +95%
Source: Amazon Selling Partner data, January to August 2026 against the same months of 2025.
A 50% revenue increase on 7% more traffic
Revenue grew 50.4%, and every month from January to August beat the same month of 2025. August moved most, up 95%.
Sessions grew just 6.8% while order items grew 40.2%, lifting conversion 31%. Almost all of the gain came from converting existing traffic better.
Three listings, almost 30% of the growth
Three listings that barely sold in 2025 are now among the account’s biggest products: an A4 snap frame 10-pack, an A3 snap frame 10-pack and an A1 forecourt A-board. Net of the older listing one of them replaced, they delivered almost 30% of the year’s growth.
What we did
We have worked on the account since early 2025.
- 2025Cleaned up the catalogue: snap frame images and variations fixed by April, and orphan products joined to their parent listings by July.
- By Mar 2026Full launches of menu holders, vertical pavement boards and a laptop stand: images, variations, A+ content, listing copy and backend search terms.
- Apr 2026Restructured advertising: every snap frame on the client’s list went into pay-per-click, including ones never advertised, and budget moved from laptop bags to laptop and phone stands.
- Apr 2026Cleared account health violations on appeal and lifted an FBA inbound restriction.
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