Amazon UK
Bare by Vogue
January to August 2026, against the same months of 2025
+232%
The numbers
- Luna haircare range
- +232%
- Medium Face Tanning Serum
- +54%
- Return on ad spend in our first month, 2023
- 49×
- Advertising cost of sale in that first month
- 3.68%
Source: Amazon Selling Partner data, January to August 2026 against the same months of 2025; 2023 figures from the account's Amazon Ads reporting. How we measure.
A second category now trading on the account
The Luna Professional haircare range grew 232% across the Detox Clarifying Shampoo and the Stray Tamer wax stick, two of the 10 listings we rewrote with new copy and images in April 2026.
Alongside it, Couture Instant Tan launched this year from no prior sales. Both show the account can carry products well beyond its original self-tan foam range.
Face products outperforming the body range
The Medium Face Tanning Serum grew 54% and is now the fourth-largest product on the account.
How it started, in 2023
Bare by Vogue was created by Vogue Williams. Before working with us, the brand sold to Amazon wholesale through Vendor Central, with little control over its own listings, prices or stock.
We moved it to Seller Central and ran Brand Registry at the same time, which gave the brand control of its listings, advertising, prices, stock and creative. In the first month on Seller Central, advertising returned 49 times its cost: an advertising cost of sale of 3.68%, from 398,905 ad impressions.
What we did
We have worked with the brand since 2023, when we moved it from Vendor Central to Seller Central.
- Feb 2026Designed the A+ content for the Couture Instant Tan launch.
- Mar 2026Raised daily budgets on the best-performing campaigns, and raised the cost target on the Luna campaign so it could spend more.
- Apr 2026Rewrote the 10 weakest listings with new copy and images, including Luna’s Detox Clarifying Shampoo and Stray Tamer wax stick. All 10 are live.
- By Jul 2026New rebrand images live on four products: Medium Tan Foam, Dark Tan Foam, Golden Shimmer Dry Oil and Express Tan Remover Gel.
“The transition from Vendor Central to Seller Central on Amazon proved to be unexpectedly challenging. It was a lengthy and demanding process, filled with potential obstacles. Thankfully, MrPrime.com provided invaluable assistance, enabling us to navigate this difficult transition smoothly. Without their support, we would have likely struggled to make this switch. We are immensely grateful to MrPrime.com for their contributions and look forward to achieving continued growth through our partnership with them.”
Jenni FenlonGeneral Manager (Retail Division), National Beauty DistributionWant the same look at your account?
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