Improve your PPC strategy, modify keyword targeting, update product listing, or optimise keyword bids.
Regular Amazon PPC audits help prevent costly issues and maximise performance of PPC campaigns -- to get maximum benefit from your investment.
- Clicks, click-through rate, cost-per-click, impressions, Advertising Cost of Sales (ACOS), Return on Advertising Spend (ROAS), and Sales.
- Assess campaign goals, ad naming structures, etc.
- Look for ways to improve keyword performance, build negative keyword lists, etc.
- Look for keywords that don’t result in sales, but drive clicks and traffic to your product listings.
- Assess images or product feature listings, how they fall short, and how the stand up to competitors’ listings.