Architect A D2C
Channel That
Multiplies Your Valuation.
We help manufacturers build £5M-£50M direct-to-consumer revenue streams—without disrupting your existing distributor relationships.
Trusted by Manufacturing Leaders:
The Proof
Client: Ultrimax Coatings (Industrial Manufacturer)
The Problem:
Ultrimax needed to scale D2C sales but was terrified of a price war with their existing wholesale network.
The Solution:
We didn't just "list products." We built a Channel Partition Strategy. We launched "Ghost SKUs" and exclusive bundles that captured D2C margin while protecting B2B relationships.
The Result:
"Sales more than doubled year-on-year... profitability is up 25%."
— Andy Potts, Marketing Manager.
Channel Paralysis.
You’re terrified to sell on Amazon because your distributors might drop you. So you do nothing while competitors gain ground.
Margin Erosion.
Resellers are racing to the bottom on price, destroying your brand perception and eating your margins.
No Asset Value.
You have cash flow, but no customer data. Investors value D2C assets 3x higher than B2B contracts.
Stop Hiring "Amazon Agencies" That Don't
Understand Distribution.
The "Channel Harmony" Protocol
The Safety Audit.
We analyze your catalog and distributor contracts to establish a "Do Not Touch" list.
The "Ghost" Launch.
We launch D2C-only bundles that do not compete directly with your wholesale partners.
The Valuation Scale
We activate the "Valuation Multiplier" strategy to drive net-new revenue and increase exit value.
We Speak Manufacturing,
Not Just "Marketing."
You don't need a "PPC Agency." You need a Commercial Partner who understands supply chains and conflict. We build a strategic firewall between your B2B and D2C operations so they can grow together.
What We Deliver
1. Brand Protection.
- We hunt down unauthorized sellers and enforce MAP pricing.
2. Exclusive Architecture
- Product listing strategies that separate your B2B and D2C offers.
3. The Exit Strategy.
- We build the channel specifically to increase your company's exit multiple.
Built By A Manufacturer,
Not A Marketer.
"I didn't learn e-commerce from a YouTube course. Over 22 years, I've built and exited 12 businesses. I understand that for a manufacturer, 'growth' means nothing if it destroys your operational efficiency. MrPrime isn't an agency; it's the strategic partner I wish I had."
— Robert Prime
Success Stories from Our Partners
" MrPrime are very easy to deal with, good communicators and very transparent on how things work."
“I could not recommend MrPrime enough. We have been using them for almost two years and increased our Amazon sales by over 80%. Always receive first class customer service, fast responses and great suggestions and recommendations’’
“Having started working with MrPrime 6 months ago the results have been far better than we ever expected. We have been selling on Amazon for almost 15 years but never properly looked at our product listings or paid for PPC advertising. They started by re-branding our full product range with new product images & descriptions and then concentrated on the PPC advertising. Sales after 6 months have more than doubled, year on year, and we are constantly working closely with them to ensure overall profitability is properly maximised (currently 25% up). We have been so impressed with the work they have done that last week we agreed new terms to include our Amazon USA platform”.
“We started working with MrPrime last year in 2023 and so far we’ve seen a really positive improvement in the performance of our advertising campaigns. MrPrime has been really easy to work with and the time I’ve gained back to prioritize stock control and new products has been invaluable.”
Added £2M
in valuation for a UK Hardware Manufacturer without losing a single distributor.
FAQ
Not if done correctly. We use "Channel Harmony" architecture—creating exclusive bundles and enforcing MAP pricing. This actually helps your distributors by stabilizing market prices.
No. Complexity is our specialty. We use proprietary AI tools to manage massive catalogs that standard agencies can't handle.
Our Latest Insights
Blog Posts
Protect Your Brand. Build Your Asset.
Ads certified.
Our Amazon Ads team has demonstrated their proficiency in Amazon’s sponsored ads with an emphasis on retail readiness, sponsored ad strategy and campaign optimisation. Our marketing professionals are certified to use Amazon Ads sponsored ads via the advertising console and Seller Central.
ID: 736e41d6-cb8f-4161-be62-3bff3c334829
