SKU Rationalisation: How to Prune a Bloated Amazon Catalogue Without Losing Revenue
A bloated Amazon catalogue taxes your best products. Contribution margin per SKU, the long-tail cost, and how to kill dead SKUs without losing revenue.
Selling to Amazon Business at Scale: B2B Pricing, Quantity Tiers and the Demand You’re Ignoring
Amazon Business drives $35bn+ in annual sales. For manufacturers going B2B: business pricing, quantity tiers, VAT display and business-only selection.
Buy Box and MAP Control Across a Big Catalogue: Shutting Down Rogue Resellers at Scale
Winning the Featured Offer on every SKU and controlling price across a big catalogue, including the hard truth that Amazon doesn’t enforce MAP.
Amazon Advertising at Portfolio Scale: Structuring Ads for Hundreds of SKUs
Running Amazon ads across hundreds of SKUs? Hero/villain/zombie triage, portfolio and TACoS thinking, and when DSP and Sponsored TV earn their place.
Replenishment Across Amazon FBA, TikTok Shop and DTC: One Plan, Many Channels
Forecast one stock pool across Amazon FBA, TikTok Shop and DTC under capacity limits, IPI 400 and aged-inventory fees, without starving your best channel.
Amazon Catalogue Governance: The Data Discipline That Stops a Big Account Rotting
A big Amazon catalogue rots from the data layer. Attributes, flat-file change control and a single source of truth keep hundreds of SKUs sellable.
Amazon Variation Strategy at Scale: Parentage That Wins Reviews and the Featured Offer
Parent-child variations done right consolidate ranking and reviews; done wrong they bury your winners. The 2026 review-decoupling rules, explained.
Running Amazon, TikTok Shop and DTC Together Without Cannibalising Yourself
Selling on Amazon, TikTok Shop and DTC at once? Where to differentiate, where to share stock, and how to read blended attribution without cannibalising.
Vendor vs Seller Central: Why the Right Answer Is Almost Always Hybrid
Vendor (1P) or Seller (3P) on Amazon? For a complex catalogue the answer is usually both. How to split the catalogue SKU by SKU on unit economics.
The Operating System for a Complex Amazon Account
A big Amazon account needs an operating system, not effort. The weekly control-tower, the metrics that matter, and the cadence I use to run 500+ SKU accounts.
