Amazon consultant UK
Amazon consultant UK.Advice from an operator.
An Amazon consultant advises your team and your team does the work. Our Amazon consultancy is with Robert Prime, CEO and co-founder of Mr. Prime, who has built, grown and sold Amazon brands of his own. It suits brands that run Amazon in-house and want a senior view on the decisions that matter.
Scope and fee are agreed with Robert before any work starts.
From £1,000 a day. The first step is a chat with Robert, where you agree the scope and the fee.
Amazon Ads Partner · Amazon SPN · Consultancy is with Robert Prime himself
Updated

- 1999
- The year Robert started building and selling online businesses
- 2
- Amazon brands of his own, in skincare and sports, scaled worldwide
- 1 to 1
- You talk to Robert, not an account manager












- Ann Summers
- Future plc
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- Wood Finishes Direct
- ProDog
- EziDrops
Why a consultant
Your team can do the work. The hard part is knowing what to do next.
Most in-house Amazon teams are busy and capable. What they often lack is someone senior who has run an account as an owner and can say which problem to fix first.
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Profit
Decisions judged on profit
Robert reads an account the way an owner does: what it makes after fees and advertising, and what would make it worth more.
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Priority
What to fix first
Ads, listings, stock, price and resellers all compete for the same hours. A second opinion is most useful when it tells you the order.
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Your team
The work stays in-house
You keep the account, the logins and the skills. If you would rather have the work done for you, that is our Amazon agency service.
Amazon consultancy
What brands ask Robert about.
Amazon consulting is scoped to the brand, so this is a guide to the questions Robert is asked most, not a fixed package.
Amazon strategy
How the channels fit togetherProfit and loss
How we measureAdvertising decisions
Amazon advertising, done for youNew channels and AI
Shopify and AI searchBuilding a brand to sell
About RobertA second opinion
How to judge an Amazon agency
How it works
From enquiry to advice.
It starts with a conversation. You agree the scope and the fee before any work starts.
- Step 1
Enquire
Book a chat, or use the contact page. Tell us what you sell and what you want help with.
- Step 2
Chat with Robert
Robert asks about the account, the team and the decision in front of you, and says plainly whether consultancy is the right fit.
- Step 3
Agree the scope and fee
You agree with Robert what he will look at, how you will work together and what it costs, before any work starts. Consultancy starts from £1,000 a day.
- Step 4
Advice your team acts on
Robert advises and your team does the work. If you later want the work done for you, the agency team can take it on.
Proof
What clients say about Robert.
Every quote is verbatim from a published testimonial.

“Rob is a true world class professional in his field - he is 100% focused on ROI and sales success … What I really love about working with this team is that they actually do what they say they're going to do.”

“I would certainly recommend Rob to anyone looking to boost their Amazon presence.”
Is it for you
Consultant or agency?
A consultant advises and an agency does the work. Robert will tell you which one you need.
A good fit if
- You have someone running Amazon day to day and want a senior view on strategy and profit.
- You are facing one large decision: a new marketplace, a new channel, an agency change or a sale.
- You want to keep the skills and the account inside the business.
- You want advice from someone who has run and sold Amazon brands of his own.
Not the right fit if
- Nobody in the business has the time to run Amazon. You need the work done, which is our Amazon agency service.
- You only want your ads managed. See our Amazon advertising agency service.
- You want a free look at the account first. Start with the Profit Audit, or the free tools.
Your consultant
Robert Prime.
Consultancy is with Robert himself.

The one who takes the business somewhere new.
Robert Prime
CEO and co-founder
Robert is the one who takes Mr. Prime into new places: TikTok Shop before most agencies had heard of it, AI shopping assistants, our own tools. He runs across the whole business, sets the growth strategy, and still reviews the plan for every client.
He has been building, growing and selling online businesses since 1999, so he reads an account the way an owner does: what it makes, what it is worth, and what would make it worth more.
Meet RobertQuestions
Before you book.
What does an Amazon consultant do?
An Amazon consultant advises and your own team does the work. That can mean setting the strategy, reviewing the numbers, giving a second opinion on your advertising or your agency, or helping with one large decision. An agency is different: it does the day-to-day work for you. Our Amazon agency page covers that service.
Who is the consultant?
Robert Prime, CEO and co-founder of Mr. Prime. He has been building, growing and selling online businesses since 1999, including two Amazon brands of his own in skincare and sports, one sold for seven figures after 18 months. As a consultant he grew Brazen Gaming Chairs five times over in 18 months, and advised Dragons’ Den entrepreneurs and Canon on Amazon. He is a member of the Forbes Business Council and has spoken at AMAfest UK. Read more about Robert.
How much does an Amazon consultant cost?
Amazon consultancy with Robert Prime starts from £1,000 a day. The total depends on what you need, so the first step is a chat with Robert. You agree the scope and the fee with him before any work starts.
Do I need an Amazon consultant or an Amazon agency?
If you have someone running Amazon day to day, advice and a second pair of eyes may be enough, and a consultant is the better fit. If nobody owns the account, or it is too big for one person, you need a team doing the work. Our guide to choosing an Amazon agency sets out what to ask either way.
What can I ask Robert about?
Amazon strategy, profit and loss, advertising decisions, new channels such as TikTok Shop and Shopify, how your products show up in AI shopping assistants, and getting a brand ready to sell. Each engagement is scoped to the brand.
Do you advise on Vendor Central as well as Seller Central?
Yes. Mr. Prime works on both Seller Central and Vendor Central accounts, and Robert advises on either.
Is there a free option?
Yes. The Profit Audit is free: a senior review of the account against net profit, with the three moves most likely to add profit in the next 90 days, in writing. Our free tools are open to everyone too.
How do I start?
Enquire to chat with Robert, using the button on this page or the contact page. Tell us what you sell and what you want help with.
The commerce flywheel
One team. Four channels. One P&L.
TikTok creates demand. Amazon converts it. Shopify keeps the customer. AI search makes you the answer. We run all four as one plan, against one P&L.
See how the flywheel worksEnquire to chat with Robert.
Tell Robert what you sell and what you want help with. He will say plainly whether consultancy is the right fit, and you agree the scope and the fee before any work starts.
Scope and fee are agreed with Robert before any work starts. How we measure.

