Amazon management
Amazon growthyou can bank.
We run Amazon for founder-led brands with big catalogues: advertising, listings, stock and account health, managed as one P&L by a senior team, and judged on the net profit your account keeps.
Outcome-basedNo fixed fee for brands we back. We get paid when you do.Amazon Ads Partner · Amazon SPN · Monthly rolling, no tie-in
- £2.5m
- Ad spend managed across client accounts in the last 12 months
- 4.0×
- Return on that spend: £4 of ad-attributed sales per £1
- £1–10m
- Yearly Amazon sales of the brands we do our best work with
- Ann Summers
- Future plc
- Bare by Vogue
- Fabuwellness
- Tough Glove
- Signature Packaging
- Wood Finishes Direct
- ProDog
- EziDrops
The problem
Amazon will happily sell more and leave you with less.
Fees, advertising and fulfilment take their share before you see a pound. An account can grow every month while the margin quietly disappears. We start at the other end of the P&L.
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15%
Gone before anything else
Amazon’s referral fee on most UK categories, before FBA and the 2% digital services fee. See a £20 sale.
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1 ÷ margin
The only ROAS that matters
Your break-even ROAS comes from your margin, not a benchmark. Below it, every ad sale loses money.
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Per SKU
Hidden in the averages
A healthy total can hide products that lose money on every unit. We find them in the first fortnight.
What we run
Everything Amazon touches, run against one number.
One senior team runs the whole account, so advertising, content, stock and pricing pull in the same direction. You get decisions, not reports.
Advertising, run to your break-even
How we structure PPCListings, A+ and AI search
Check a listing freeStock, FBA and fulfilment
Catalogue operations
Brand protection and account health
Europe, the US and beyond
Our tools, at work
The tools we run your account with.
Built in-house, filmed as they run.
How we start
The first 90 days.
No six-month strategy deck. We find the leaks first, then build, and you see the effect on profit as we go.
- Week 1
Profit Audit
We map what each product really earns after fees, fulfilment and advertising, and set a break-even for every campaign.
- Weeks 2 to 4
Fix the leaks
Spend below break-even is cut or restructured, suppressed listings come back, and stock risks are planned for.
- Months 2 and 3
Build
Listings, A+ and new campaigns go live product by product, ranked by what each is worth to your bottom line.
- Every week after
Compound
We report on profit, not activity, and review the plan with you against the numbers that matter.
The numbers we run it on
Four numbers. Every decision.
Every recommendation we make traces back to these, worked out on Amazon’s own definitions.
Free toolProfit X-RayEnter four numbers, or drop in a Business Report, and see your TACoS, break-even ACoS and profit after ads in sixty seconds.Open it- Contribution per unit
Price excl. VAT − fees − fulfilment − landed costWhat each sale leaves before advertising. The number every other one is built on.- Break-even ACoS
Contribution ÷ price excl. VATThe most a product can spend on ads per £1 of ad sales before it loses money.- TACoS
Ad spend ÷ total salesWhat advertising costs the whole business, organic sales included. Falling TACoS means ads are building rank.- Profit after advertising
Total sales × (margin − TACoS)The bridge from the ads console to your P&L. The one we are judged on.
Proof
In our clients' words, and their numbers.
Every quote is verbatim from a published testimonial. Case studies show only what clients have agreed to share.
“Rob is a true world class professional in his field - he is 100% focused on ROI and sales success … What I really love about working with this team is that they actually do what they say they're going to do.”
“I could not recommend MrPrime enough. We have been using them for almost two years and increased our Amazon sales by over 80%.”
“MrPrime, was both a real breakthrough and a breath of fresh air. A highly competent Agency that is well organised, diligent, knowledgeable and efficient in their work.”
“MrPrime.com has been a valuable partner to us in getting us selling on Amazon. Sales have grown month on month as we have become more established. They are knowledgeable on all things Amazon, are proactive, accountable and are good people to work with.”
Meters Music Audio
Fabuwellness
Who runs it
Senior people on your account.
You work with business leaders, not a junior account manager three steps from the decisions.
Robert Prime
CEO and co-founder
Has built and sold businesses since 1999. Takes Mr. Prime into new channels and AI, and sets the strategy for every client.
Atouka Tsochataridis
Growth Director
A former soldier who overdelivers every time. Runs growth across the client book and is on WhatsApp with clients at all hours.
Stephen Harrison
Account Director
Fourteen years a police officer, then his own Amazon brands. Now runs more client accounts than anyone, meticulously.
Tsvetomira Vacheva
Account Executive
The quiet strategist. Ten years building brands at leading consumer goods companies, then seven-figure brands on Amazon.
Questions
Before you book.
What does an Amazon agency do?
An Amazon agency runs some or all of your Amazon account for you: advertising, listings and content, stock and fulfilment planning, catalogue work and account health. We run all of it as one team, against one number: the net profit the account keeps after fees, fulfilment and advertising.
How is Mr. Prime different from other Amazon agencies?
We manage to your margin, not to sales or ad spend. Every campaign has a break-even set from the product’s contribution, every recommendation is costed against profit, and you work with senior people, not juniors. Agreements are monthly rolling with 30 days’ notice.
How much does Amazon management cost?
Every engagement is scoped to your catalogue, channels and goals after the free Profit Audit, and some brands qualify for commission-only. Agreements are monthly rolling with 30 days’ notice.
Do you work with Vendor Central as well as Seller Central?
Yes. We run Seller Central, Vendor Central and hybrid accounts, and help manufacturers sell on Amazon without undercutting their trade customers. Our guide to Vendor Central vs Seller Central explains the trade-offs.
Which brands do you work best with?
Founder-led and family-owned brands selling £1m to £10m a year on Amazon, often with hundreds of SKUs and a board that wants proof. We also work with smaller brands that are growing fast and want to do it profitably.
The commerce flywheel
One team. Four channels. One P&L.
TikTok creates demand. Amazon converts it. Shopify keeps the customer. AI search makes you the answer. We run all four as one plan, against one P&L.
See how the flywheel worksSee what your Amazon account really makes.
One call with Robert Prime and the team. We show you the three changes most likely to add net profit in the next 90 days, in writing, yours to keep.