Amazon ad agency UK
UK Amazon ad agency.Ads that pay for themselves.
An Amazon advertising agency plans, builds and runs your Amazon ads for you: Sponsored Products, Sponsored Brands, display ads and, for larger catalogues, DSP. We do it for founder-led UK brands, with every bid set from what each product can afford and the account judged on profit after advertising.
A free second opinion, not a replacement for your team.
From £1,500 + VAT a month as part of Amazon management, scoped after the free Profit Audit.
Outcome-basedMost brands pay from £1,500 + VAT a month. For brands we back: no fixed fee, we get paid when you do.Amazon Ads Partner · Amazon SPN · Standard plan: monthly rolling, 30 days' notice
Updated
- £2.5m
- Ad spend managed across client accounts in the last 12 months
- 4.0×
- Return on that spend: £4 of ad-attributed sales per £1
- £0.02
- Minimum Sponsored Products bid on Amazon.co.uk. The cost is set by the auction, not a fee
- Ann Summers
- Future plc
- Bare by Vogue
- Fabuwellness
- Tough Glove
- Signature Packaging
- Wood Finishes Direct
- ProDog
- EziDrops
The problem
Amazon's ad console reports sales. Your bank account counts profit.
A campaign can show a strong ROAS and still lose money on every order, because the console knows nothing about your fees, your VAT or your cost of goods. We start from the margin and work back to the bid.
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1 ÷ margin
Your break-even ROAS
It comes from your margin, not a benchmark. Below it, every ad sale loses money. Work yours out.
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TACoS
What ads cost the whole business
Ad spend as a share of all sales, organic included. It is the headline we report, and here is what good looks like.
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Net new
The sales that count
Brand-term ads and retargeting often show the best ROAS and add the least profit. We test what each ad type adds before it gets more budget.
Amazon ad services
Every Amazon ad type, run against one number.
The same senior team plans the budget, builds the campaigns and reads the results, so nothing is optimised for a number that does not reach your P&L.
Sponsored Products
How we structure PPCSponsored Brands and brand defence
When brand defence paysDisplay ads and DSP
Every UK ad type explainedKeywords and negatives
How negative keywords workReporting on profit
Why ad spend can rise while sales stay flatJoined to listings and stock
Full Amazon management
How we start
The first 90 days of advertising.
We find the spend that is losing money first. Then we build.
- Week 1
Profit Audit
We work out what each product earns after fees, fulfilment and VAT, and set a break-even ACoS for every campaign.
- Weeks 2 to 4
Cut the waste
Spend below break-even is cut or restructured, and search terms that never convert become negatives.
- Months 2 and 3
Build
New campaigns go live product by product, ranked by what each is worth to your bottom line.
- Month 4 onwards
Test and scale
Each new ad type gets a budget and an end date. What adds profit keeps its budget. What does not is stopped.
The numbers we run it on
Four numbers. Every bid.
Every bid and budget traces back to these, worked out on Amazon’s own definitions.
Free toolAmazon ROAS calculatorEnter your price, costs and fees and see the break-even ROAS and ACoS a product needs before an ad sale makes money.Open it- Contribution per unit
Price excl. VAT − fees − fulfilment − landed costWhat each sale leaves before advertising. The number every bid is built on.- Break-even ACoS
Contribution ÷ price excl. VATThe most a product can spend on ads per £1 of ad sales before it loses money.- Most a click is worth
Price excl. VAT × conversion rate × break-even ACoSThe ceiling for a bid. Pay more and the ad sale loses money, however good the sales figure looks.- TACoS
Ad spend ÷ total salesWhat advertising costs the whole business, organic sales included. The headline we report.
Proof
In our clients' words.
Every quote is verbatim from a published testimonial.
“Rob is a true world class professional in his field - he is 100% focused on ROI and sales success … What I really love about working with this team is that they actually do what they say they're going to do.”
“I could not recommend MrPrime enough. We have been using them for almost two years and increased our Amazon sales by over 80%.”
“MrPrime, was both a real breakthrough and a breath of fresh air. A highly competent Agency that is well organised, diligent, knowledgeable and efficient in their work.”
“Atouka and his team have been a great help with my Amazon account. They answered my questions quickly, updated my listings, and kept everything running smoothly, which let me focus on growing my business. I truly appreciate their support and would recommend them to other small business owners.”
Is it for you
Is an Amazon ad agency right for you?
The free Profit Audit checks your numbers first, and we will say so if the answer is no.
A good fit if
- You spend enough on Amazon ads that wasted spend is real money each month.
- You want advertising judged on profit after ads, not on ROAS or sales alone.
- Nobody in the business has the time to review search terms and bids every week.
- You want the people running your ads to be able to fix the listing and the stock plan too.
Not the right fit if
- You have a capable PPC manager in-house and need a second opinion, not a team. Our guide to agency against in-house covers that choice.
- Your listings do not convert yet. Fix those first: ads will only make the problem more expensive.
- You want the lowest ACoS at any cost to sales. We manage to profit, which is not always the same thing.
Who runs it
Senior people on your ads.
You work with the people who make the decisions, not a junior account manager three steps away from them.
Robert Prime
CEO and co-founder
Has built and sold businesses since 1999. Takes Mr. Prime into new channels and AI, and sets the strategy for every client.
Atouka Tsochataridis
Growth Director
A former officer who overdelivers every time. Runs growth across the client book and is on WhatsApp with clients at all hours.
Stephen Harrison
Account Director
Fourteen years a police officer, then his own Amazon brands. Now runs more client accounts than anyone, meticulously.
Tsvetomira Vacheva
Account Executive
The quiet strategist. Ten years building brands at leading consumer goods companies, then seven-figure brands on Amazon.
Questions
Before you book.
What does an Amazon advertising agency do?
It plans, builds and runs your Amazon ads: Sponsored Products, Sponsored Brands, display ads and DSP. That means setting budgets and bids, researching keywords, adding negatives, writing and testing creative, and reporting on what the ads add. We do it as part of running the whole account, so the same team can fix a listing or a stock problem that is holding the ads back. See our Amazon agency page for the full service.
How much does an Amazon ad agency cost?
Our Amazon management, which includes advertising, is from £1,500 + VAT a month. The exact fee is scoped to your catalogue and goals after the free Profit Audit, and many agreements add a share of the growth we add. The standard plan is monthly rolling with 30 days’ notice. Your ad spend is paid to Amazon and is separate from our fee. Our Amazon agency pricing guide explains how agencies charge and how to test any fee.
How much do Amazon ads cost?
Amazon charges nothing to open an ad account and there is no monthly fee. Sponsored ads are pay-per-click auctions with no minimum spend. On Amazon.co.uk the minimum Sponsored Products bid is £0.02 a click, Sponsored Brands image ads start at £0.10, and the minimum daily budget is £1. What you actually pay per click is set by the auction. Our guide to what Amazon advertising costs in the UK has the detail and the sources.
Which Amazon ad services do you run?
Sponsored Products, Sponsored Brands and display ads, and Amazon DSP for larger catalogues, on Seller Central and Vendor Central accounts. Most accounts should build in that order, and each step has to pay before the next one gets budget.
Are you an Amazon Ads Partner?
Yes. Mr. Prime takes part in the Amazon Ads partner programme and is in Amazon’s Service Provider Network. Our guide to choosing an Amazon agency explains how to check any agency’s status in Amazon’s own directory.
Do you only manage ads, or the whole account?
Both. Some brands come to us for advertising alone and some for the whole account. We will tell you in the Profit Audit which we think you need: ads cannot fix a listing that does not convert, so we always look at both.
How do you judge whether the ads are working?
On profit after advertising. Every product gets a break-even ACoS from its own margin, we report TACoS as the headline, and we test what each ad type adds before giving it more budget. A high ROAS on sales you would have won anyway is not a result.
How soon will we see a difference?
The first changes are cuts: spend below break-even is reduced or restructured in weeks 2 to 4, so the first thing you usually see is less wasted spend. New campaigns follow product by product in months 2 and 3.
Should we use an agency or do Amazon PPC in-house?
It depends on the size of the account and who will own the decisions. Our guide to Amazon PPC management against in-house sets out the costs of each.
The commerce flywheel
One team. Four channels. One P&L.
TikTok creates demand. Amazon converts it. Shopify keeps the customer. AI search makes you the answer. We run all four as one plan, against one P&L.
See how the flywheel worksSee what your Amazon ads really earn.
One call with Robert Prime and the team. We show you the three changes most likely to add net profit in the next 90 days, in writing, yours to keep.
A free second opinion, not a replacement for your team. How we measure.